Cutting Cloud Waste by 52% How a Retail Brand Reclaimed Its Cloud Investment and Shipped 3× Faster
About the Client
A mid-market e-commerce retailer with operations across South Asia and Southeast Asia, managing over 2 million SKUs and 500,000+ monthly active customers. Their platform spans web, mobile, and marketplace channels with high traffic spikes during festive and sale seasons.
Spiralling Cloud Bills and Missed Peak Season Windows
Despite strong revenue growth, the client's engineering and finance teams had no clear visibility into where cloud spend was going or why bills kept climbing month over month.
Uncontrolled cloud sprawl
resources provisioned ad hoc with no decommissioning process, leaving idle compute running 24/7
70% cost increase in 18 months
cloud bills ballooned with no proportional improvement in performance or revenue
low, fragile deployments
release pipelines took 3–5 days, causing teams to miss critical sale events and campaign launches
Zero auto-scaling strategy
manual interventions were required during every traffic surge, causing engineer burnout and occasional downtime
No FinOps culture
engineering, product, and finance teams operated in silos with no shared cost accountability
A Phased Approach From Audit to Autonomous Cloud
We didn't just cut costs we rebuilt how the client's cloud operated from the ground up, in three focused phases.
Discover & Audit
Full cloud spend audit mapping every resource against real utilisation data idle compute, over-provisioned databases, and forgotten storage surfaced in week one.
Optimise & Right-Size
Reserved and spot instances replaced on-demand defaults. Compute, RDS, and S3 tiers right-sized. Storage costs cut 38% through intelligent cold-data tiering.
Automate & Scale
Auto-scaling policies tuned for real traffic patterns including 4× Black Friday spikes. CI/CD pipelines containerised deployments dropped from days to hours.
Govern & Hand Over
FinOps dashboards, tagging standards, and budget alerts deployed. Every team given real-time cost visibility and trained to self-manage going forward.
The Numbers That Changed Everything
Measurable impact delivered within 90 days cross cost, speed, and reliability.
Cost Optimization
Cloud infrastructure costs were reduced by 52% through resource optimization, workload balancing, and elimination of unused services. These changes were implemented without impacting application performance or availability.
Deployment Efficiency
The deployment process was restructured to support continuous delivery. Release frequency increased from one deployment per week to multiple deployments per day, significantly improving development velocity and time-to-market.
Database Optimization
Database-related costs decreased by 38% following RDS instance right-sizing and the implementation of a tiered storage strategy using Amazon S3. These optimizations ensured cost efficiency while maintaining performance standards.
we Know Retail. We Know Cloud. We Deliver Both.
Retail runs on tight margins and tighter deadlines. A missed deployment or surprise bill spike can wipe out a campaign's profit overnight. Our team is built for that pressure.
Retail-Native Expertise
Architected for flash sales, festive spikes, and multi-region commerce at scale
Results in 90 Days
Structured to deliver measurable savings fast not after months of discovery
Team Upskilling
Your engineers leave trained on FinOps and cloud governance not dependent on us
Ongoing Support
Managed cloud services post-engagement to keep the platform evolving as you grow